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Look good
Fact: The bigger the fan, the higher the expectations.
higher the expectations.
Live and breathe fandom, and you’ll know right off the bat if the force isn’t with an event. Long lines. Delayed panels. Dead air.
“Almost” isn’t good enough for fans who are expending time, money, and a ton of emotional energy to attend your event—and if something could have been done better, you’ll hear all about it on Instagram and Reddit (likely before your booths finish breaking down).
Put all that pressure on our shoulders. We can handle it.
In fact, we handle it all the time.
At Show Before the Show, our job is to make you look good.
make you look good.
Not so that you can climb the hierarchy of the cafeteria lunch tables, but because that’s what fans deserve. A seamless show. Authentic engagement. Immersive entertainment. The best experience possible.
As your production partner, we’ll help you deliver on all of the above.
01
Prep for Success
for
Don’t get your panels in a twist. Instead, let us manage your pre-production process. We handle every aspect of panel planning, from content creation to moderation and (way) beyond. Awkward Q&A sessions with guests seated at folding tables? Not on our watch. By pairing niche-conscious writing with expert production, we create a vibe that’s more Late Show than lecture hall—and proven to put both panelists and audience members at ease.
Get connected with:
Top agencies for procuring celebrity guests
A dialed-in script focused on audience involvement
Experienced panel moderators
Full-scale AV planning—lighting, video production, audio support, and beyond
02
Make it Pop
it
Enter the league of legends with the help of our art department, which has been responsible for every Star Wars Celebration for the last decade (plus a few concepts for cruise lines, airlines, and theme parks). From the main stage to the myriad visuals needed to thoroughly brand and enhance your venue, our network of top-tier artists and AV technicians will ensure the aesthetic of your event is nothing short of spectacular.
You dream it, we do it:
Custom set design for panels and stages
Complementary lighting, video, and audio design + integration
Graphic design for panel slideshows and all event visuals
Promotional materials for after parties and activations
03
Soup to Nuts
to
Not just a crew of behind-the-scenes secret agents (with the headsets and clipboards to prove it). Our team consists of top-tier stage management pros who live and breathe event production. With roots ranging from Broadway, to live television, and Central Florida's kingdom of theme parks, our team effortlessly handles the heavy-lifting involved with executing an efficient run of show.
Our industry-leading team of experts includes:
Show callers
Backstage managers
Production assistants
Talent handlers
Camera directors
04
Dead Air, Beware
Beware
Got a deeply-embedded fear of dead air? We’re here to slay that beast (and our performance). Our team has been called the “nervous system of the stage”—the people responsible for ensuring your crowd is zinging with excitement for the main event. From warming up the crowd to hosting a super-hype afterparty, our two-is-better-than-one approach pairs a DJ and host to heighten engagement and give everyone in the audience someone to relate to. Adept at tailoring our performance and energy level to your niche, we’ll deliver a comprehensive entertainment experience that makes your people feel seen, celebrated, and involved.
What’s on offer:
Pre-show entertainment to prime your audience
After-hours party sets to keep the good vibes flowing
Tailored games and activities including (but certainly not limited to) karaoke, trivia, singalongs, sip and draw, and speed friending
Performance + energy level custom-tailored to your crowd
05
Pick Our Brains
our
Looking to kick off a new gathering or make sure yours sticks around for the long haul? We’re brimming over with big ideas rooted in real world experience. With theme parks in our backyard, and involvement in events from San Diego to South Africa, we’ve peeked behind the curtains of the world’s biggest pop culture productions. Our exposure to such a wide array of event models makes it easy for us to identify which systems will sink or swim with your specific audience.
We can help you:
Stop paying for everything out of pocket without looking like a sellout (hello, strategic corporate sponsorships)
Build a vetted vendor list
Get connected with technical production equipment
Figure out the nuts and bolts of a full run of show—timelines, content, logistics, and more
Productions that
Pop
Comic Con Africa
Star Wars Celebration
Emerald City Comic Con